The Rare Skills Set is a specialist communications consultancy focussed on developing unique identities for new businesses.
A group of creative people with deep and diverse skills, we have many years’ experience working with national and international organisations of all shapes and sizes and in virtually every sector.
Whether you are building your business from scratch, or going through a pivotal period of change, we can help you to define, develop and communicate a strong, consistent identity that will contribute significantly to your long-term business success.
While a business identity needs to appeal to diverse audiences, it also has to be rooted in reality and reflect what people see, hear and experience daily through ever-changing communication channels and personal contact.
We work closely with you to determine the features, philosophy and behaviours that define your business, consulting with employees and customers to ensure authenticity and relevance.
We develop messages that accurately communicate your purpose, values and offer as well as providing an insight into the factors that make you unique. Then we bring those messages to life through stimulating words and images.
We can also help you to connect more closely with your people, improving recruitment, engagement and performance.