The Rare Skills Set is a brand consultancy. A community of creative people with diverse skills gained from many years’ working with national and international organisations, we deliberately specialise in working with small, ambitious businesses with big plans for the future.
Whether you are building your business from scratch, or going through a pivotal period of growth or change, we can help you define, communicate and manage your brand through developing a strong, consistent identity that will help you sustain long-term business success.
Your business identity needs to appeal to diverse target audience groups, but it also has to be rooted in reality and reflective of what people see and experience on a daily basis through the variety of communication channels and experiences that bring them into contact with you.
We work closely with the business owner to determine the features, philosophy and behaviours that define their brand. We develop messages that accurately communicate purpose, values and proposition as well as providing a good insight into the other factors that make you unique in your marketplace. Then we bring those messages to life through stimulating words and images.
For growing and larger businesses, we connect organisations with their people, improving recruitment, engagement and performance through a participative process of exploration, discovery and communication.
Here you’ll find a clear indication of what we believe, what we do and how we go about it.