All posts in the Local Business category

The importance of personality when creating a small business brand

One of the simplest definitions of a brand is: ‘A product + personality’ In other words, a specific product has a set of characteristics that can be described in human terms that establish the ‘stable and durable’ qualities that set it apart from similar products from other companies. This is perhaps over simplistic because most […]

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What’s in a name?

What you call your business is just as important as what it does. Your name needs to stand out, appeal to the right people and indicate what you do and how you do it differently. There are countless stories of how famous brand names came about: • Richard Branson named his record company Virgin, because he […]

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