All posts in the Identity category

Getting your ducks, eagles, swans, flamingos, cranes and parrots in a row

Whilst the chances of ever seeing this lot flying in formation are extremely slim, you can nonetheless imagine Sir David Attenborough’s enthusiastic description of the characteristics of each bird. But how mind-bogglingly complex his narrative would have to be to explain the inter-relationships that led to the different species taking off together on a common […]


‘Why do we do what we do?’ – Identity

The Importance of Having an ‘Identity’: Having explored the concept of identity in past blog entries, we wanted to apply some of that discussion and the concepts that were generated, to this first topic within the research exercise. Identity is crucial, not just for the individual, but for organisations as well. It is complex, multi-faceted […]