All posts in the Values category

What does the colour of your logo say about you?

There is a considerable amount of interest at the moment in what colours mean and what effect they have on us. Some organisations are so deeply associated with specific colours that they’ll fight expensive legal battles to protect their particular tone. However, since the human eye can detect 10 million different colour variations, there is, arguably, […]


‘Why do we do what we do?’ – Values

The importance of ‘Values’: Many organisations state their Values loud and clear, undoubtedly with sincere intent, but you only have to glance at the websites of competitor organisations in any sector to see the degree to which stated values overlap – and therefore lose their intended meaning. What we want to find out is whether […]