Deep thoughts on…
(Image courtesy of PBA University)
There is a popular view that ‘Philosophy’ is removed from the practical workings of the world, and no longer engages in any real sense with anybody who isn’t bound to an academic institution. We’re not going to contest this view here. However, it need not be the case; for all its associated intellectualism, Philosophy has had, and continues to have, real application. While there will always remain ‘issues’ that will realistically only occupy isolated communities of thinkers, there are many more that have direct relevance to current contentious themes in business; identity, social responsibility, recruitment, making a ‘decent’ profit and branding to name but a few.
We feel that in combining our extensive experience in the Employer Branding industry with our youngest member’s background in Philosophy, we can forge something truly unique; a refreshing and stimulating way to approach key issues in the industry. We aren’t about jargon and we aren’t about trend setting, but we are about authenticity and getting it right. A big part of this involves acknowledging we are all different and that consequently, we all think differently.
The purpose of this blog then is not to ‘philosophise’ where such discourse will provide superfluous confusion and perhaps even anxiety, but to enliven the discussion about some key industry topics. This isn’t about telling you what to think, but it is about looking at ways to think which may be pertinent to your business.
Different organisations have genuine differences, which ‘blanket terms’, ‘big data’ and ‘me-too/group-think’ tend to homogenise. Organisations need to continually think and reflect on who they are and what they stand for, not just on how they think they should be perceived. We live in the world of the ‘sound bite’, we generate tonnes of data and enable people like Justin Bieber to have a ‘voice’ on the world stage. We do judge books by their covers; if you were to pick up Beatrix Potter only to find Jilly Cooper, your consternation would be understandable. To quote the Dalai Lama “we live in a time when there is much in the window but nothing in the room”.
How can we change this? We think the solution lies in talking with people, rather than relying on the outputs of a massive benchmarking exercise. Asking managers, employees, customers and other stake-holders what they actually think, and discussing with them ‘why?’.
Ideally, we hope this series of ‘Deep thoughts’ will inspire organisations (big and small) to reflect in a more philosophical manner. To find a path dictated less by fleeting fashion and more by understanding the day-to-day experience of their people.
In so doing, what people see through the window really will be in the room.