HOW DO WE DO WHAT WE DO?
Through any combination of the following:
Consult: Work closely with you and your management team to understand your business and your future ambitions
Investigate: design and implement research exercises and programmes that deliver insight and drive brand development through effective communication
- Qualitative research: 121 discussions; focus groups; workshops
- Quantitative research: online questionnaires using sample groups
Analyse: Tell you what it means
Extrapolate: identify the recurring themes and supporting messages that collectively articulate your brand and what it stands for.
Articulate: build a brand model that can only be applied to your organisation and which forms the foundation of your brand guidelines which will govern look, feel and tone in all brand communications
Create: for start-ups or subsidiaries: naming and logo design; for established businesses, communications design and content
Communicate: get the right messages to the right people at the right time.