All posts with the 'branding' tag

‘I am a sheep’

Dressed to the nines and focused entirely on self – but a sheep nonetheless. … I think we should get real about the ‘celebrity industry’:‘ by association’ designers, models, musicians, actors, nothings-in-particular, doing it off the back of mum/dad/wife/husband/sister – who had at least a modicum of talent. All too many of today’s batch are descendants […]


What’s in a name?

What you call your business is just as important as what it does. Your name needs to stand out, appeal to the right people and indicate what you do and how you do it differently. There are countless stories of how famous brand names came about: • Richard Branson named his record company Virgin, because he […]