All posts with the 'LinkedIn' tag

Anyone can run a focus group – can’t they?

Many’s the time an eager, articulate but otherwise ill-equipped and typically junior person in an advertising agency, is sent off, on behalf of a client organisation, to ‘do a couple of focus groups and find out … (complete the rest)’. It’s dangerous behaviour and wholly unprofessional – but ‘surely it can’t be any more complicated […]