What we do
To achieve and sustain success, any organisation needs to be able to talk honestly and consistently about ‘Who we are, what we do, why we are here and what we stand for’.
We work with you at critical stages in your evolution from emerging business through growth and change, enabling you to recognise, articulate and communicate the purpose, values and behaviours that make you attractive to customers, clients, employees and suppliers.
How we do it
We develop bespoke Discovery Programmes that gather information from employees and customers, as well as reviewing the activity of competitors and the marketplace as a whole. The insights gained enable us to define the different elements that combine to shape your identity.
We then progress to the creative development of your visual identity – the logo, colour palette, typeface, imagery and overall look and feel which provide an attractive yet authentic reflection of who you are.
At the same time we develop the supporting messaging which will drive creative communications that are precisely targeted to your various audiences. We subsequently develop brand guidelines which ensure that all future communications outputs are consistent and ‘on message’.
Helping you do it yourself
We’ve developed a DIY training programme, comprising three half-day sessions over three weeks, where we help new business owners really understand their market, develop a strong identity and communicate the right messages.