How Do We Work?

  • We meet with the owner, CEO or MD to shape the brief – goals, objectives, outputs and outcomes.
  • We develop a consulting programme plan and design the necessary materials, guides and activities.
  • We talk to the senior management team, employees, customers and relevant third parties.
  • We undertake depth interviews, focus groups, informal discussions, workshops, online questionnaires as necessary.
  • We review the data, analyse it thoroughly and produce a comprehensive report.
  • We transition our findings into clear fact-based recommendations – such as a choice of relevant names or how the identity would benefit from a refresh.
  • We develop a matrix of  targeted messaging for different audience groups.
  • We work with designers to develop logos, identities and on-going communications that capture the imagination.
  • We prepare Brand Identity Guidelines and select and coach Brand Guardians.
  • We work with managers and employees to bring the brand to life in the organisation.
  • We design and implement measures to determine improvement and success.

One

Briefing, planning, scoping and materials

Two

Consulting, research, analysis and reporting

Three

Brand Identity and message development

Four

Brand Identity management and evolution