How Do We Work?
- We meet with the owner, CEO or MD to shape the brief – goals, objectives, outputs and outcomes.
- We develop a consulting programme plan and design the necessary materials, guides and activities.
- We talk to the senior management team, employees, customers and relevant third parties.
- We undertake depth interviews, focus groups, informal discussions, workshops, online questionnaires as necessary.
- We review the data, analyse it thoroughly and produce a comprehensive report.
- We transition our findings into clear fact-based recommendations – such as a choice of relevant names or how the identity would benefit from a refresh.
- We develop a matrix of targeted messaging for different audience groups.
- We work with designers to develop logos, identities and on-going communications that capture the imagination.
- We prepare Brand Identity Guidelines and select and coach Brand Guardians.
- We work with managers and employees to bring the brand to life in the organisation.
- We design and implement measures to determine improvement and success.
Briefing, planning, scoping and materials
Consulting, research, analysis and reporting
Brand Identity and message development
Brand Identity management and evolution