Brand identity for a care home finder

Debbie Harris is an inspirational and ambitious entrepreneur.

Her business is aimed at helping those who are no longer able to live independently to find care homes that are a precise match, not just for what they need in terms of care; but for what they actually want in terms of environment, entertainment, quality of food and support.

Debbie is also passionate about making sure that her self-funding clients are getting value for money and the standards of care and safety they deserve. Indeed she is determined that by championing the need for the highest of standards and identifying the organisations which excel, Chosen with Care will help to make a difference across the whole sector.

The moment when it becomes apparent that a move to a care home is necessary can be a very confusing and difficult time. Not just for the individuals concerned, but for their families and carers who, often with very little warning, have to help make a series of life-changing decisions for a loved one.Understanding, support, professionalism, but above all accurate information and advice are crucial to arriving at the right result.

In what is already a crowded market, the need to establish from the outset the points of difference of Debbie’s business required the identification of an appropriate name, look and feel and messaging that will stand the test of time. This is all the more important since the plans for the organisation are likely to see significant growth and influence on a national and, possibly, international basis.

 

 

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Case Study