Getting your ducks, eagles, swans, flamingos, cranes and parrots in a row

Whilst the chances of ever seeing this lot flying in formation are extremely slim, you can nonetheless imagine Sir David Attenborough’s enthusiastic description of the characteristics of each bird. But how mind-bogglingly complex his narrative would have to be to explain the inter-relationships that led to the different species taking off together on a common […]

Read more...

What’s in a name?

What you call your business is just as important as what it does. Your name needs to stand out, appeal to the right people and indicate what you do and how you do it differently. There are countless stories of how famous brand names came about: • Richard Branson named his record company Virgin, because he […]

Read more...

Stylised reality and finely crafted brands

Last week 36 Primary School children visited the Rare Skills Gallery. As I talked to them about different artists techniques and styles, I asked what they thought of a particular painting which was a beautifully executed example of Stylised Realism. Many recognised the location and said it reminded them of happy family walks and picnics. […]

Read more...

The art of communication

Design, colour, style, images, texture, themes, messages, materials, media – all have a massive impact on how we view an organisation. As a result, more often than not, the creative development phase of a brand development project is considered the most exciting and significant bit. Far more so than the more fundamental discovery stage that […]

Read more...

‘Why do we do what we do?’ – Priorities

The importance of ‘Priorities’: In our previous post on ‘Ambition’, ‘Priorities’ were mentioned as a key factor in determining both long and short term plans. This is a complex concept, because ‘Priorities’ shift and evolve as time goes by, with a myriad of factors in turn determining them at any one time. For example, my […]

Read more...

‘Why do we do what we do?’ – Ambition

The importance of ‘Ambition’: We’ve touched upon Ambition already in a couple of our prior blog posts, but this week we shall focus on it specifically. Ambitions are, generally, linked to a combination of factors that influence us, and our actions, in a variety of ways: current priorities, short/long-term goals, desires etc. Our Pilot Study […]

Read more...

‘Why do we do what we do?’ – Motivation

The importance of ‘Motivation’: Organisations must never underestimate the importance of properly motivating their workforce, but such a task is far from simple. In order to fully appreciate its complexity an organisation must first understand the various factors impacting on its employees and what inspires them, not just to do their job, but to do […]

Read more...

‘Why do we do what we do?’ – Values

The importance of ‘Values’: Many organisations state their Values loud and clear, undoubtedly with sincere intent, but you only have to glance at the websites of competitor organisations in any sector to see the degree to which stated values overlap – and therefore lose their intended meaning. What we want to find out is whether […]

Read more...