What does the colour of your logo say about you?

There is a considerable amount of interest at the moment in what colours mean and what effect they have on us. Some organisations are so deeply associated with specific colours that they’ll fight expensive legal battles to protect their particular tone. However, since the human eye can detect 10 million different colour variations, there is, arguably, […]

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The importance of personality when creating a small business brand

One of the simplest definitions of a brand is: ‘A product + personality’ In other words, a specific product has a set of characteristics that can be described in human terms that establish the ‘stable and durable’ qualities that set it apart from similar products from other companies. This is perhaps over simplistic because most […]

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Getting your ducks, eagles, swans, flamingos, cranes and parrots in a row

Whilst the chances of ever seeing this lot flying in formation are extremely slim, you can nonetheless imagine Sir David Attenborough’s enthusiastic description of the characteristics of each bird. But how mind-bogglingly complex his narrative would have to be to explain the inter-relationships that led to the different species taking off together on a common […]

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What’s in a name?

What you call your business is just as important as what it does. Your name needs to stand out, appeal to the right people and indicate what you do and how you do it differently. There are countless stories of how famous brand names came about: • Richard Branson named his record company Virgin, because he […]

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Stylised reality and finely crafted brands

Last week 36 Primary School children visited the Rare Skills Gallery. As I talked to them about different artists techniques and styles, I asked what they thought of a particular painting which was a beautifully executed example of Stylised Realism. Many recognised the location and said it reminded them of happy family walks and picnics. […]

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The art of communication

Design, colour, style, images, texture, themes, messages, materials, media – all have a massive impact on how we view an organisation. As a result, more often than not, the creative development phase of a brand development project is considered the most exciting and significant bit. Far more so than the more fundamental discovery stage that […]

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