The art of communication

Design, colour, style, images, texture, themes, messages, materials, media – all have a massive impact on how we view an organisation. As a result, more often than not, the creative development phase of a brand development project is considered the most exciting and significant bit. Far more so than the more fundamental discovery stage that […]

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‘Why do we do what we do?’ – Priorities

The importance of ‘Priorities’: In our previous post on ‘Ambition’, ‘Priorities’ were mentioned as a key factor in determining both long and short term plans. This is a complex concept, because ‘Priorities’ shift and evolve as time goes by, with a myriad of factors in turn determining them at any one time. For example, my […]

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‘Why do we do what we do?’ – Ambition

The importance of ‘Ambition’: We’ve touched upon Ambition already in a couple of our prior blog posts, but this week we shall focus on it specifically. Ambitions are, generally, linked to a combination of factors that influence us, and our actions, in a variety of ways: current priorities, short/long-term goals, desires etc. Our Pilot Study […]

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‘Why do we do what we do?’ – Motivation

The importance of ‘Motivation’: Organisations must never underestimate the importance of properly motivating their workforce, but such a task is far from simple. In order to fully appreciate its complexity an organisation must first understand the various factors impacting on its employees and what inspires them, not just to do their job, but to do […]

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‘Why do we do what we do?’ – Values

The importance of ‘Values’: Many organisations state their Values loud and clear, undoubtedly with sincere intent, but you only have to glance at the websites of competitor organisations in any sector to see the degree to which stated values overlap – and therefore lose their intended meaning. What we want to find out is whether […]

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‘Why do we do what we do?’ – Purpose

‘Purpose’ and ‘Identity’: Last week we explored the views of our Pilot Study Group on the topic of ‘Identity’. Towards the end of the piece, we touched on the significance of ‘Purpose’ and how it seems intricately bound to our identities, both as individuals and organisations. This week, we will explore the views of our […]

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‘Why do we do what we do?’ – Identity

The Importance of Having an ‘Identity’: Having explored the concept of identity in past blog entries, we wanted to apply some of that discussion and the concepts that were generated, to this first topic within the research exercise. Identity is crucial, not just for the individual, but for organisations as well. It is complex, multi-faceted […]

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