‘Fundamentally driven by effective communication that attracts, engages and persuades, the greatest value I bring is a mix of creative, strategic and business skills that help crack the brief effectively and efficiently first time around. Which has got to be good for the budget, the deadline and the integrity of the idea.’
‘I never forget that Creativity is a business tool – a way of making the client’s message stand out from the crowd in order to get the desired response.’
I’ve been writing copy for a little under thirty years, both within advertising agencies and working directly with the end client.
During that time I’ve gained valuable insight into the workings of organisations large and small, local, national and international, publicly and privately owned, commercial and not-for-profit.
I’ve experienced long periods as lead writer within large creative teams and also operated as a freelancer.
I enjoyed almost a decade as managing partner in my own Covent Garden-based ad agency – an experience that provided invaluable exposure to business challenges, opportunities, profit & loss, and, throughout it all, day-to-day operations.