George Holker

Senior Researcher

In a relatively short space of time, I have been engaged with a range of industries, in a variety of roles. In each of these, the importance of a strong employer brand became readily apparent.

On the face of it, there is little similarity between a) working for Betty’s & Taylors of Harrogate selling fine quality tea, coffee and confectionary to discerning customers, and b) working in Chennai, India. This was for a charity focused on supporting the poor and dispossessed, in particular, bringing the cause of women in into the spotlight to secure greater fairness.

Similarly, a summer internship at Stevens & Bolton, a law firm in Guildford, was a very different experience to a short-term contract within the recruitment team at Kaiicid. This is an organisation based in Vienna, founded to enable, empower and encourage dialogue among followers of different religions and cultures around the world.

Combined with a two-year role as a senior researcher at a specialist head-hunting firm, these opportunities have given me valuable exposure to the way organisations and the people within them operate.

After graduating from York with a degree in Philosophy, I opted to explore the subject further through a Masters degree at UCL. The combination of philosophical study and practical experience has made me acutely aware of the significance of a clearly defined set of beliefs and values. This applies not to just to people, but to businesses too.

To know that a seemingly abstract discipline can have such continued relevance to our highly commercial world is deeply satisfying.

“Brand and identity consulting presents a unique opportunity for graduates; not just to learn about industry, but to have a hand in shaping it too.”

“Today’s society allows little time for reflection beyond oneself. If we don’t step outside the bubble, where will the next ‘wise men’ come from?”

“Organisations that realise what makes them unique have a power that is sorely lacking in those that don’t.”